Role Overview

The Digital Marketing Manager will be responsible for driving the company’s digital outreach andpredictable top-of-funnel growth. This role manages social presence, inbound demand generation acrosspaid, organic, and lifecycle channels, with a key focus on delivering high-quality, sales-ready leads to theCustomer Acquisition team.

Key Responsibilities

• Own and execute digital presence and demand generation across search, social, SEO, display, andretargeting channels.
• Drive inbound lead acquisition through landing pages, gated assets, webinars, reports, and productfocused campaigns.
• Build, manage, and optimize high-conversion funnel journeys from click to MQL.
• Run persona-based digital campaigns for DevOps, Developers, CTOs, DevSecOps, and CSOs.
• Collaborate closely with Sales and the Customer Acquisition team for pipeline-aligned campaigns.
• Manage marketing automation, lead scoring, routing, and nurture workflows.
• Track and analyze CPL, CAC, ROAS, and funnel conversion metrics to enable continuousoptimization.
• Strengthen brand visibility through continuous content distribution and remarketing initiatives.